•Jan 8th, 2001, name officially changed to Sun Race Sturmey-Archer Inc.
•Established China Factory in Wuxi City, Su Chou. The 55,000 square foot facility allows the advanced engineered designs of Sun Races’ entry-level product to stay cost competitive. This allows production of high end Sun Race product as well as all Sturmey Archer hubs to be produced exclusively in Taiwan.
•JuJu, Sun Races’ high end, competition level components are introduced after invaluable feedback from the previous two years of running the Sun Race / Santa Cruz race team.
•Sun Race Sturmey-Archer Europe is established at the former Sturmey-Archer Europa BV in Amsterdam, Netherlands, to distribute Sun Race components in Europe.
•Sturmey-Archer Internal Gear Hubs begin production in Taiwan. Numerous improvements are made to the product as well as the manufacturing processes, while simultaneously reducing the overall cost.